If you’re not working on your digital marketing plan, it may be a long year.
When it comes to planning your digital strategy in the new year, think outside the barrel. Digital Marketing has come a long way over the last few years and in order to keep up with the competition and maximize your marketing spend, time to plan ahead now. Not sure where to start? Below we’ve listed seven ways to optimize your marketing plan for the new year.
- Tell Your Story
As the infamous Simon Sinek once stated, “people don’t buy what you do, they buy why you do it.” Throughout your communication, be sure to include your “why.” Why are you so passionate about your brand? Why do you want others to enjoy it, too? When you define your why, you will be able to tell your story in a much clearer and emotional way. Include bits and pieces of your storytelling in everything that you do: email communications, social media, video content – people love passion. Give it to ‘em!
- Update your Website
Remember when you didn’t think you needed a website…lol. We’ll it’s not okay to have just an okay website. Go really good or great, or go home in today’s world. This might be a harsh reality to face, but just because you have a website doesn’t mean your website is working for you, and your business. These days, an average of 45% of users view your website on a mobile phone – is your website ready for that? First, make sure it’s responsive, and second, look at your competitors: do they have online reservations? Video tours? Keep up with the rest by ensuring your site has everything a customer needs (and more) to have a fulfilling experience – both online and in-person. Keep your site up to date with your brand’s latest news, events, and blogs to ensure that customers are getting the most relevant information. Marketing Brix (**Mark I don’t’ have this link) prides itself in helping customers create beautifully responsive sites.
- Create Video Content
If a picture is worth a thousand words, imagine what a video is worth. Video is one of the top marketing strategies, but that doesn’t mean you should just whip out your iPhone to create a quick video. Instead, tell your story and engage your customers through a video that evokes emotion and excitement. Be sure to include a plot, a purpose, people, and your surrounding location. You’d be amazed at what a good video can do for your brand. We have helped brands just like you, so don’t be afraid to reach out to us and we’ll get you marketing.
- Interact on Social Media
‘Reply All’ is typically a no-no, but on social media it’s a go. According to Dr. Geoff MacDonald, a psychologist at the University of Toronto, “Attention is one of the most valuable resources in existence for social animals”- which would explain why feeding that attention on social media is an easy way to make your customers feel valued. Be sure to respond to all comments (good or bad) so that your customers feel valued and appreciated. While you’re at it, share posts that customers have tagged you in to add to the engagement level and build loyalty to your brand.
- Start a Brand Ambassador Program
Creating a Brand Ambassador Program can help your company gain tremendous digital attention for a minimal cost. What’s that, you ask? A Brand Ambassador is someone who gets perks by showing off your brand – typically through social media. Perks can range anywhere from getting an exclusive discount on a winery tour to their name on a special barrel that they can share with their friends after a few years. People want to feel like they hold the key to something rare – let them!
- Engage Through Email Marketing
Though some claim email marketing is outdated, it is in fact not the dinosaur ‘they’ say it is. On the contrary, it still (if done right) can out-perform any other form of digital marketing. When customers visit, you’ll need their information – at least their basics, like their email address. With email marketing, you can build relationships and trust with current customers and engage new customers for a low cost.
- Plan for the Seasons
Plan your marketing strategy around seasons. You know your brand best… When are people visiting? When are they not? Create a buzz around the slow times to lure in customers that may not have considered visiting during the slow season. Just because it’s a slow season doesn’t mean you should slow down your marketing. Make the best of your down time by continuous social marketing and even a little bit of spring (or winter) cleaning!
Don’t forget a few key strategies when it comes to preparing your marketing plan for next year: stay relevant, start conversations and keep them going, and get active on social media, which may even include investing in paid advertising on platforms such as Facebook, Instagram, and YouTube. Make a good plan and get good results, make a great one and you’ll be sure to see the results. Need a little assistance to get started? That’s what we’re here for.