The Marketing Somm is Marketing Brix’s resident guru, who’ll keep you up-to-date on trends and share essential marketing tips relevant to wineries to help grow brands and liquid assets. If we can help you further Lets Chat.
glass of red wine on tablet computer screen isolated on a white background It’s hard not to begin any wine business blog these days without taking into regard the current “new normal.” What does it mean in both the short- and long-term for marketing wineries and...
by Liz Thach, MW and Natalia Velikova The advent of the pandemic caught the world off-guard, creating intense panic in food and beverage hoarding in countries around the world. This very human survivalist response extended to wine purchases, with a 66 percent...
Online Wine Sales are made easy with E-Commerce sites by folks like Wine Direct We can't sugarcoat this new reality: tasting room traffic may never be the same again. But hopefully close. That’s pretty easy to conclude as tasting rooms have sat closed going on three...
It's proven that wine labels and packaging are crucial to the inspiring consumers and sales. Yes, we've said it before, a picture is worth a thousand words. And yes, logos really are a brand's face, and to an extent, it's personality…just ask the Golden Arches,...
We’ve highlighted some key-points our team has come up with to engage and inspire your wine drinking customers (and find new ones) while their hunkered down. We hope these practical tips and reminders inspire social media and marketing managers to think creatively...
If you’re not working on your digital marketing plan, it may be a long year. When it comes to planning your digital strategy in the new year, think outside the barrel. Digital Marketing has come a long way over the last few years and in order to keep up with...
It doesn’t matter if you’re Robert Mondavi, Jameson Whiskey or a small NC or VA winery, using video to tell your story and sell your liquid assets makes is easier than ever.Branding videos and films are one of the newest and hottest video trends for content creation...
Yes, marketing emails were thought to be waning as an effective tool, but it is still the most targeted and cost-effective (effective being the key word) way to engage your customers. Using Time Sensitive Promos This one is old school, but forgotten by most. A...