Now more than ever, wineries are challenged to find creative ways to keep their wine club members engaged, expand revenue, and attract new customers. One key piece of any winery’s operation—the membership-based wine club—may serve as an invaluable solution.

The Marketing Somm is Marketing Brix’s resident guru, who’ll keep you up-to-date on trends and share essential marketing tips relevant to wineries to help grow brands and liquid assets. If we can help you further Lets Chat.
Excerpts from new study sheds light on motives and behaviors of Wine Consumers before and during COVID-19
by Liz Thach, MW and Natalia Velikova The advent of the pandemic caught the world off-guard, creating intense panic in food and beverage hoarding in countries around the world. This very human survivalist response extended to wine purchases, with a 66 percent...
E-Commerce is the Key. Online Wine Sales is the Answer
Online Wine Sales are made easy with E-Commerce sites by folks like Wine Direct We can't sugarcoat this new reality: tasting room traffic may never be the same again. But hopefully close. That’s pretty easy to conclude as tasting rooms have sat closed going on three...
People Buy Logos and Labels Over Products
It's proven that wine labels and packaging are crucial to the inspiring consumers and sales. Yes, we've said it before, a picture is worth a thousand words. And yes, logos really are a brand's face, and to an extent, it's personality…just ask the Golden Arches,...
7-Things Wineries Can Do with Social Media During These Crazy Times…to Engage and Inspire
We’ve highlighted some key-points our team has come up with to engage and inspire your wine drinking customers (and find new ones) while their hunkered down. We hope these practical tips and reminders inspire social media and marketing managers to think creatively...
7 Digital Strategies to Utilize in 2020
If you’re not working on your digital marketing plan, it may be a long year. When it comes to planning your digital strategy in the new year, think outside the barrel. Digital Marketing has come a long way over the last few years and in order to keep up with...
Why Liquid Brands are moving to Documentary Style Films for Brand Building & Growth
It doesn’t matter if you’re Robert Mondavi, Jameson Whiskey or a small NC or VA winery, using video to tell your story and sell your liquid assets makes is easier than ever.Branding videos and films are one of the newest and hottest video trends for content creation...
Top 5 Email Marketing Tips for Wineries
Yes, marketing emails were thought to be waning as an effective tool, but it is still the most targeted and cost-effective (effective being the key word) way to engage your customers. Using Time Sensitive Promos This one is old school, but forgotten by most. A...